Jackson Aw: The Collectibles Boom, AI-Driven IP & Founder Growth from Dreamer to Builder – E583
"The truth is the industry would have to utilize it. If not, they’ve already been utilizing it for at least the last two or three years. Whether it’s creating short-form content, animation, or just generally concept artwork—anything that can be shortened will be shortened with the use of AI. Now, the morality—the moral issue aside—there are a lot of debates going on, so I won’t touch that. The moral issue aside, the truth is whether you like it or not, it’s here to stay. It’s here to, above all, empower you to create your concepts into reality in a much shorter time. And that’s why I think AI is already heavily utilized across all kinds of creative industries." - Jackson Aw, founder of Mighty Jaxx
"It scares me a little bit because—with the use of that, certain content will be quite terrifying. It might not reflect the truth, and you’ll see a lot more stuff that is just pure, you know, bullshit in that way. And that scares me as a parent, right? Because they browse YouTube and stuff like that. Sometimes you get like weird AI Spider-Man out there that are—it’s super weird and it’s so freaky to them. But they’re like, oh, this is Spider-Man. I think that’s quite terrifying on the extreme end of it." - Jackson Aw, founder of Mighty Jaxx
"Physical object or representation of a design or something that's creative IP that you want to have displayed anywhere in the world or anywhere in your home—it really helps you be in the environment, right? Now, if it’s digital, of course it’s kind of hard to have that tactile feel of things. And I think that’s one thing that’s never gonna go away. It’s a similar thing—I think maybe not the best example—but like LPs, like vinyl records versus Spotify. You know, it’s one of those things." - Jackson Aw, founder of Mighty Jaxx
Jackson Aw, founder of Mighty Jaxx, joins Jeremy Au after three years to reflect on his leadership journey, the evolution of the global collectibles industry, and how personal growth reshaped his business decisions. They discuss the shift from creative spontaneity to strategic discipline, the emotional psychology behind collectibles, and how AI and tariffs are changing how physical products are made and consumed. Jackson also shares how fatherhood made him more patient, why trust in the next generation is now a core business strategy, and what it takes to stay relevant in a fast-moving market driven by youth culture and fragmented IP.