Turn Limiting Beliefs Into Liberating Beliefs | Nir Eyal - E706

"Motivation is a triangle: you need to know the behavior (what to do), the benefit (why you're doing it), and most importantly, the belief. If you don't have all three, you won't do the behavior, even if you know exactly what to do." - Nir Eyal

"The number one reason we don't accomplish our goals is because we quit. Why do we quit? Because it hurts. It hurts because we haven't separated pain from suffering. Pain is just a signal—it's data. Suffering is your interpretation of that information." - Nir Eyal

"Singapore is the best-selling country for the book right now, partially because the book is a love letter to Singapore. There are a lot of chapters in the book that could have only been written and been written about in Singapore." - Nir Eyal

Nir Eyal, bestselling author of Hooked and Indistractable, joins Jeremy Au to discuss the core concepts of his newest book, Beyond Belief. They explore the profound difference between limiting and liberating beliefs, breaking down why having access to infinite information is no longer enough to drive meaningful behavioral change. Nir explains the science behind mental contrasting, how to separate physical pain from psychological suffering, and why popular concepts like "manifesting" often backfire. In a transparent, live coaching segment, Nir workshops Jeremy’s personal limiting beliefs around exercise, demonstrating how reframing deeply ingrained obligations into joyful, self-directed pursuits can unlock sustained motivation.

Grab Nir Eyal's new book Beyond Belief, plus Hooked and Indistractable, at https://www.nirandfar.com

00:00:00 - The Evolution from Hooked to Indistractable to Beyond Belief

00:08:40 - Why Information Isn't Enough: The Motivation Triangle

00:11:49 - Defining Beliefs vs. Facts and Faith

00:13:20 - The Danger of Manifesting and the Power of Mental Contrasting

00:16:56 - Separating Pain from Suffering to Achieve Goals

00:24:07 - Recognizing Your Hidden Limiting Beliefs

00:28:28 - Live Workshop: Unpacking Jeremy's Beliefs on Exercise

00:36:20 - Shifting from Obligation to Liberating Beliefs

00:41:35 - The Four Questions to Challenge Limiting Beliefs

00:50:20 - Choosing Lenses and Beliefs That Serve You

Watch on YouTube: https://www.youtube.com/watch?v=4eM2OOMyruA&list=PLl9u6ECOP8_7scb97PE3whKu4yJVizIOd

Listen on Spotify: https://open.spotify.com/episode/7BeN755lkpmkRgHMMIopJT

Keywords: Beyond Belief, Limiting Beliefs, Behavioral Psychology, Mental Contrasting, Habit Formation, Personal Development, Motivation Triangle, Hooked, Indistractable, Tech Leaders Southeast Asia, Singapore Startups