Rob Snyder: McKinsey to Harvard MBA Founder, ​​Cracking Product-Market Fit & Accelerate Or Die - E472

Rob Snyder, Founder of Reframe, and Jeremy Au discussed:

1. McKinsey to Harvard MBA Founder: Rob detailed his initial career moves from political philosophy to starting at McKinsey, where he developed critical analytical skills and professional discipline. His time at Harvard Business School was shaped by the “Founder's Journey” course, which provided a realistic portrayal of the challenges in entrepreneurship through case studies and alumni insights, preparing him for t ing Product-Market Fit: Rob's strenuous two year journey to identify product-market fit was marked by numerous strategy pivots. Direct customer feedback led to a streamlined product offering and catalyzed a growth spurt, increasing revenue from zero to $4 million ARR. He shared on how and why psychological barriers like confirmation bias were harder to overcome than the actual pivots.