Jeremy Au breaks down the "David vs. Goliath" dynamics of startups challenging industry giants. Startups face unique marketing challenges but can thrive by focusing on experimentation and innovation, creating entirely new market categories. Just like the rise of oat milk and nicotine vapes, disruptive marketing turned once-unknown products into billion-dollar industries. He covers the case study of Southeast Asian unicorns Grab and Gojek who leveraged their agility to outmaneuver Uber and local taxi fleets in Singapore and Indonesia.

Michael Chua, Award-Winning Actor, and Jeremy Au discussed:

1. Consultant to Award-Winning Actor at Age 50: Michael had a a long and successful career as a technology consultant traveling across Europe. At the age of 50, he was talent-scouted through a Facebook photo to become an actor. His curiosity exploring a new creative field quickly blossomed into a successful career, with over 400 acting credits and several awards, including Best Actor and Best Film at the Singapore International Film Festival. He shared his experience learning to act in films like Ilo Ilo which won the prestigious Camera d'Or award at the 2013 Cannes Film Festival and the 50th Golden Horse Awards in 2014. He also discussed his experience acting in popular YouTube shows like Titan Academy led by JianHao (7.5 million subscribers).